Why is my email going to spam?
Emails ending up in spam folders is a common issue, usually caused by several factors:
Main Causes
1. Missing Email Authentication Records
- Missing or misconfigured SPF records: SPF records tell receiving servers which IP addresses are authorized to send emails for your domain
- Missing DKIM signatures: DKIM provides digital signatures to verify email authenticity
- No DMARC policy: DMARC coordinates SPF and DKIM, providing an additional layer of protection
2. Sender Reputation Issues
- IP address or domain blacklisted
- High sending frequency
- High complaint rate
- High bounce rate
3. Content Quality Issues
- Using spam keywords
- Too many links or images
- Lack of text content
- HTML formatting issues
Solutions
Immediate Actions
- Check Email Authentication
- Check Blacklist Status
- Test Email Quality
Long-term Improvements
- Establish Good Sending Practices
- Gradually increase sending volume
- Maintain clean email lists
- Monitor bounces and complaints
- Optimize Email Content
- Avoid spam keywords
- Balance text and HTML content
- Provide clear unsubscribe links
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