UTM Parameter Generator

Create trackable URLs with UTM parameters for accurate campaign analytics

UTM Parameters

Fill in the campaign details to generate trackable URLs

Campaign Name (Optional)

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (Optional)

Campaign Content (Optional)

Quick Presets

Generated URLs

Your trackable campaign URLs

Generate your first UTM URL to see it here

About UTM Parameters

UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns. They provide detailed insights into how users find and interact with your website.

Analytics Power: UTM parameters enable you to track campaign performance with precision, measuring ROI, conversion rates, and user behavior across different marketing channels.

Why Use UTM Parameters?

Campaign Attribution: Know exactly which campaigns drive traffic and conversions
ROI Measurement: Calculate the return on investment for each marketing channel
Performance Comparison: Compare effectiveness across different platforms and campaigns
Budget Optimization: Allocate marketing budget to the most effective channels
A/B Testing: Test different messages, creatives, and strategies
Detailed Reporting: Get granular data in Google Analytics and other tools

How UTM Parameters Work:

When someone clicks a UTM-tagged link, the parameters are sent to your analytics platform, providing detailed information about the traffic source and campaign context.

https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale